Textual Analysis

Killaz Group-Pod Blokiem/Jestem Szejkiem
Pod Blokiem/Jestem szejkiem by Killaz Group was directed by Dariusz Szermanowicz. The video was made to promote a movie about Polish hip-hop/rap culture called “Blokersi” and was also a promo to a first mainstream album by Killaz Group called “Nokaut”.

The video starts off very simply, with a flame to introduce the song, then the rapper is standing thier next to a barrel which is alight and rapping next to it.
He is very stereyotypical with his hand gestures and his baggy clothing.
He is in a dark and deserted area, which looks derelict in the way that the doors are rusty, their is debris all over the floor, thier is a similiar video, from an American artist, with the same concept as this video, Eminems music video Beautiful, it gives the same sort of vibe.

The video has not been constructed and navigated very well as thier is a few different shots, where the artist is rapping but the camera is behind a crane trying to take shots of him rapping.
Then come in the second two rappers, it is the same sort of surounding, however they are outside, also with typical hip hop clothing, baggy clothes, slanghted hats etc, they have a few cut shots int he video half way where they have shots of them greeting their freinds on the streets, then it cuts back to the artist, then they cut back to the crowd of freinds who are standing thier looking intimidating, then they do a crane shot just to emphasise how many of their freinds are actually thier with them.
The third and last artist come into the video, where he is in also the same sort of surrounding to keep the vibe of the video going, he also acts like a stereyotypical rapper, with the baggy clothes and all the hand gestures, the video itself isn't as stereyotypical as an american video but holds the concept of simplicity and keep the video to a minimal as it doesn't to anything extreme, just a few simple cuts from artist to artist, and a few props such as the Barrel on fire.